Jornada de Innovación Social: Actúa Ya! / 16′

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Jornada de Innovación Social: Actúa Ya! is a congress happening in Saltillo and Torreón, Coahuila hosting talks and workshops that aim to inspire citizens to take direction of their community. With the objective to urge the spectator to take action and come up with solutions for their community, we created a visual campaign based on a system of direct messages supported by illustrations and intense colors. Our references were basic tools like post-its, photocopies, gigantic words and repetition.

Repetition always leads to better
understanding, and it’s kind of
shocking. We decided to generate
a bunch of graphics that would
scream at your eyes.

Posters, social content, gifs,
gaffets, stage interventions
were among the stuff we
designed.

Client: Guerreros Cívicos
Art Direction: Dum Dum—Design Office
Art Work: Dum Dum—Design Office
Photography: Antonio Esponda