Antonio Esponda

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Antonio Esponda is a mexican photographer raised in Cuernavaca, who also happens to be a close friend and collaborator with the office. He is well-known for his social media work and was looking to scale his brand into an operable business and a visual identity that could relate to his practice, philosophy and aesthetics. Our main objective was to develop a brand easy to use and restrained, letting his work to speak for itself.

Although he is a very serious
guy, the typographic logo with
the turned over ‘s’ reflects his
cheeky side.

We wanted to shine on his virtues
of simplicity and balance in his
work by creating an identity
based around a typographic frame
that served as a structure for his
work.

Client: Antonio Esponda
Art Direction: Dum Dum—Design Office / Antonio Esponda
Art Work: Dum Dum—Design Office
Photography: Antonio Esponda