1er Informe Legislativo / JGG / 16′

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The team behind the communication of Coahuila’s Federal Representative, Javier Guerrero, approached our office with the idea of developing his first Legislative Report in a different way. From the beginning we set out to establish the typographies and the graphic style we were going to implement. We decided to use Arial and Times New Roman as a way of generating trust and accesibility. The phosphorescent green shows a fresh, updated and energized personality, capable of being relatable to the audience.

The illustrations we made are
inspired in constructivism and
are used with the purpose of
generating transparency, a value
we were aiming to reach.

The office took charge in designing
a booklet, an infographic folded
poster, billboards, gaffetes for the
event, digital content, invitations,
stencils and hand-painted signs in
the streets.

Client: Javier Guerrero
Art Direction: Dum Dum—Design Office
Art Work: Dum Dum—Design Office
Photography: Antonio Esponda
Laser-Cut: ArqWare