Taller de Arquitectura—Minúz

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Taller de Arquitectura—Minuz is the architecture workshop of José Minúz. We developed an identity system based around a grid inspired by the Golden Ratio proportions. The visual roots are founded in the workshop’s architectural practices and its attachment to structure planifications and grids. Guided by modern architecture philosophies, we embraced the theme of space, contemporary restraint and scalability.

To get inspired we searched
for everything related to grids,
Mies van der Rohe, modern
architecture, space, structure
and most importantly, less.

José is very interested in the
1:1.618 proportion and the
impact it has on his work,
so we decided to base our
development in a grid inspired
on that forms.

Client: José Minúz
Art Direction: Dum Dum—Design Office
Art Work: Dum Dum—Design Office
Photography: Antonio Esponda